Here We Go…. by Ginger Johnson

Photo:  Ginger Johnson of  WEB

Photo: Ginger Johnson of WEB

…Into a “New Year”. What precisely does that mean – a “new year”?? Is it like “new and improved” – if so who is it new to and who decided (or tested) it’s improved? And what exactly is improved, and new for that matter, in the product, good or service?

As we head into the full blush of January, I’d encourage you to consider a few considerations to allow a new and improved beer year.

1. Open your mind. Fully. There’re too many proud beer snobs. Oof! That’s super unhelpful and no one I know wants to hang with a snob. Be a diplomat, embracing flavors, opportunities and the chance to really dig into laugh.

2. Laugh. A Lot. I do and it’s contagious. I get regular comments and complements on my laugh. People want to be around other happy people. Need to perk up? Laugh it up! This stat is startling and disturbing: “The average four-year-old laughs 300 times a day, a 40-year-old, only four.“

3. Try more stuff. All kinds of stuff awaits a test run. If it’s safe to eat, then try it. A smart woman I know sums it up: You can’t say you don’t like it if you haven’t tried it.

4. Smile more, frown less. Kind of like that “Wag More Bark Less” bumper sticker you see around. Reading that alone makes me smile! Oh – and share your smiles more. Smile at random people you pass on the street, market, theatre, and store. Again, the happiness factor is contagious and helpful for the general morale of our communities.

5. Support your local brewer. They have put down not only a lot of bank, they’ve invested their lives many times in the business of making beer. Support your local distributors, suppliers, vendors, and manufacturers too. Don’t know who supports the beer industry? Dig into your Internet and find out. It’s not hard to do.

6. Say thank you. At least once a day. Good manners are always in style, everyone wants to feel appreciated and hearing direct and meaningful thanks makes someone’s day.

Cheers to a delicious, diplomatic, delightful, and desirable 2014. I wish you well and look forward to filling your head with lots of beery ideas this year. Thanks for reading. Keep living life out loud.

Till the next glass ~

Laugh it up! This stat is startling and disturbing: “The average four-year-old laughs 300 times a day, a 40-year-old, only four.“

Go Here: To the Internet and find out 3 new places where you can go to shop for beer. Visiting new places spreads the economic wealth around, gets you into new environments, and can develop new friendships.

Try This: Talk to the store staff AND at least one person you encounter in the store. It’s amazing how many people want to engage, even if it’s once in a lifetime chitchat and we never see that person again. It makes for a happy trip.

If you have questions about the beer industry, food pairings, speaking engagements and events, you can find Ginger at WomenEnjoyingBeer.com or Ginger@WomenEnjoyingBeer.com

 

 

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