basil & salt magazine
design the simple life
GET TO KNOW US
basil & salt magazine is a print publication for the traveling gourmet. It’s filled with recipes, cocktails, travel destinations, chef interviews and home decor trends. Our sister publication launches in the U.K. in January.
Our corresponding digital issues are beautifully interactive, taking our readers directly to the site of our partners and those we feature in our pages.
Our website basilandsalt.com is in harmony with the printed page and contains lighter, energizing content designed to complement our hard copy and keep our readers engaged.
We are excited to announce, Taking the Back Road with Basil & Salt, begins filming at the end of August for Amazon Prime Video. With a subscriber base of over 90 million viewers, the 13 episode, 30 minute series embraces a wide audience, shooting our previous reader base projection (below) in to outer space. Additional information on the series is below.
With a combined brand footprint of 1.5 million and our print and digital issues growing in the global market daily, our projection for the spring of 2021 hard copy readership is well over 60,000. By the fall of 2021 we will break 100k and at the 3-year mark, 300k. We feel our projections are on the low end, as we prepare to roll out the new programs, Farm & Ranch Connect and Martinis & Mocktails. (below) We invite you to partner with us at introductory advertising costs, as we push out our first revised printed edition for the late summer early fall season. Our sister publication launches in the U.K., January of 2021.
Download 5 random pages from our September 2020 issue below.
Our readers enjoy a simple, elegant lifestyle. They have disposable income, are entrepreneurs and executives, enjoy family time, traveling, cooking at home and entertaining.
They craft their own cocktails, enjoy wine clubs and this year the backyard oasis is back as intimate home entertaining will be the focus of the summer.
MARTINIS & MOCKTAILS
We love our cocktails and we just cannot stay quiet about it.
Martinis & Mocktails will air on blogtalk radio live each Friday with interviews featuring winemakers, brewers, mixologists, music talent and beverage influencers.
We pair our cocktails, mocktails and wine choices with delicious recipes set on the blog and we include chefs from around the world, to chat with co-hosts Chef Jason Palin in the U.K. and Chef Lee Abbott, Santa Barbara.
TAKING THE BACK ROADS WITH BASIL & SALT
Amazon Prime Video, here we come!
13 episodes, 30 minutes each, 94.5 million subscribers
basil & salt is taking a road trip! We are visiting back road destinations across the country, and we are bringing our readers with us.
As we travel across the United States, our destinations take us to places you will not find traveling the tour bus. Toss away the tourist guide as we visit popular destinations and find the hidden gems. We will fish blue waters, visit out of the way distilleries, talk with local music talent, check out local food sources and cook with our new friends.
With a subscriber base of 94.5 million viewers, Amazon Prime Video gives our publication both the advantage and opportunity to be as influential as the larger, more established publications at a lower price point for our partners in advertising across all our media platforms.
Advertising, sponsorship, and product placement opportunities are available for Amazon Prime Video segments. Please contact Karie@basilandsalt.com or Robin.W@basilandsalt.com for tiered pricing. Download the Amazon Prime Video media file below.
Booked Adventures ~ Join Us!
- South Carolina
- New York
- …and more!
4 COLOR RATES (GROSS)
Circulation includes the print and digital editions of the magazine.
Video and Amazon Prime Video are separate tiers.
Qualified free-run advertisement will run in both editions. All advertising includes social media coordination.
For information on additional fractional units – please contact firstname.lastname@example.org.
Interior page (full ) 3145 2800
Half page vert 1965 1700
Half page horiz 1965 1700
Full – B/C 3775 3350
B/C inside 3450 3150
Page 2 6195
2 facing pages
Blog feature 175 125
Talk Radio Sponsor 375 1275
Print 850 725
Prod Placement Print with
Full Page 3570 3200
Video with Product Placement Sample
Our Video Series
Lee Abbott, Food Network alumni, talk host and producer takes the helm in creating recipes for basil & salt magazine in our lush video features. With over 4 million views for his John Soules food videos alone, Lee is an asset to have on the basil & salt team and working with any of our product placement advertising partners.