Elevating Lifestyle Content: The ROKU Basil & Salt Lifestyle Channel
Transform Your Passion into Presence: A Call for Creative Collaborators & Brands
We are launching a streaming channel on ROKU! BasilandSalt.tv
Dive into the essence of living well with the Basil & Salt ROKU Channel, where every moment is an opportunity to discover, enjoy, and create. Spanning the vibrant worlds of cuisine, beverages, travel, fashion, outdoor adventures, cozy interiors, and imaginative DIYs, our channel brings a 24/7 stream of inspiration right into your home. Featuring a curated selection of shows with their own time-slots from passionate creators alongside Basil & Salt’s signature cooking and travel adventures, we offer a rich palette of lifestyle delights. Whether you’re a culinary enthusiast, a fashion devotee, a travel dreamer, or a DIY master, Basil & Salt invites you to explore, learn, and celebrate the art of living beautifully. Join us on this journey to sprinkle your days with flavor, color, and joy!
Why ROKU? Read below! Stats via February’s 2024 edition of ‘The Stream’ by Roku:
- ROKU reaches more than 80 million global active accounts.
- 2023 ROKU users streamed more than 100 billion hours of content, averaging a record of 4.1 hours per day per account in the 4th quarter.
In the ever-evolving world of digital content, creators are constantly seeking platforms that not only showcase their work but also resonate with their ethos. Recognizing this, the Basil & Salt Lifestyle Channel on ROKU presents a unique opportunity for creators with a penchant for lifestyle content. This initiative is not just about finding talent; it’s about fostering a community of innovators ready to share their original content with a wider audience.
Unlike traditional casting calls, our search is specifically tailored for those who already have their content at the ready and are looking for a dynamic platform to broadcast it. Whether your creation is a comprehensive 25-minute show, a concise 10–15-minute segment, or even a brief, engaging 5-minute piece designed to fill the gaps between shows, you are the creator we want to collaborate with.
“In anticipation of the channel’s launch and as our repertoire continues to expand, I am immensely excited about the dynamic content and distinguished talent that have partnered with us,” states Karie Engels, Founder of Basil & Salt and creator of Basil & Salt’s Lifestyle Channel. “We are redefining the creation of networks by entrusting a significant amount of creative control to our creative partners. Their substantial followings are a testament to their expertise in engaging with consumers effectively.”
As our 24-hour, 7-days per week channel continues to grow, so does the opportunity for creators. ROKU plans to introduce advertising that aligns with our audience’s interests, alongside a revenue-sharing model that benefits both the platform and the content creators. This approach not only enhances the viewing experience but also supports the creators financially.
If you have lifestyle-centric content that you believe would resonate with our audience, we are more than just a platform; we are your partner. At the Basil & Salt Lifestyle Channel on ROKU, we are dedicated to creating a diverse, engaging, and enriching content library that both our creators and audience will love.
“Our partnership ethos is centered around authenticity and value,” explains the team behind Basil & Salt. “It’s not merely about advertising; it’s about crafting content that genuinely resonates, provides real value, and entertains. Whether your brand is in gastronomy, travel, or any lifestyle sector, we’re here to showcase it in the most engaging way possible.”
This initiative represents more than just an opportunity for exposure. It’s a chance to be part of a growing community, to share revenue, and to integrate your brand into the fabric of the Basil & Salt lifestyle. We invite you to join us in this exciting venture. Let’s collaborate to create content that doesn’t just fill time slots but fills lives with inspiration, information, and entertainment. Contact Karie@basilandsalt.tv
Brands: Read more here
Hello Talented Creators!
Our magazine has always been a tantalizing blend of culinary inspiration, cocktail creativity, and wanderlust-inducing travel ideas. Now, we are taking it a step further by creating a lifestyle network that encompasses all things food, interior design, DIY, travel, cocktails, wine, entertaining, and everything in between.
We are putting out a call for creators who are passionate about these topics and have their own unique content to share. Whether you are a chef, mixologist, interior designer, DIY enthusiast, travel blogger, or lifestyle expert, we want to hear from you!
What We Are Looking For:
- High-quality video content that aligns with the Basil & Salt brand and ethos.
- Engaging and original material in the fields of food, cocktails, travel, interior design, DIY projects, wine, entertaining, and lifestyle.
- Creators who are enthusiastic about sharing their passion and expertise with a wider audience.
At Basil & Salt Magazine, we have always celebrated the confluence of good taste, from the sizzle of the pan to the clink of a cocktail glass, the allure of well-designed spaces, and the exhilarating tales of travel adventures. As we venture into the dynamic world of ROKU, we aim to curate a collection that embodies this spirit — and that’s where you come in.
What Sets Us Apart:
- Content Ownership: As a creator in our network, you retain full ownership of your content. Your ideas remain yours — always.
- Revenue Sharing: We believe in the value of your work. Creators will receive a percentage of the revenue, directly benefiting from the success and reach of their content on our platform.
- Production Autonomy: You are in control of your production, giving you the freedom to craft your narrative and presentation as you see fit. While creators are responsible for 100% of their own production costs, this investment in your work ensures that your content reflects your unique brand and quality.
To Ensure a Cohesive Viewer Experience:
- Quality Standards: We ask that all content meets specific viewer experience guidelines to maintain the high-quality standard our audience expects.
- Production Partners: Should your content require finessing, we have a list of recommended production partners who can assist with polishing your work — be it improving video quality, adding intros/outros, titles, or any other enhancements your content might need.
Submission Details: If your content ignites passion for food, stirs the soul of travel, or brings creativity to living spaces and lifestyle, then we invite you to submit it to us at karie@basilandsalt.tv
With your submission, please include a brief overview of your content, your contact details, and links to any prior work or portfolios that showcase your talents.
Deadline for Submissions: The deadline for content submissions is fluid as not all content arrives in the same condition. Please send me an email: karie@basilandsalt.tv and let’s chat. Don’t miss this chance to be a part of something truly special and share your creativity with the world!
By joining the Basil & Salt Lifestyle Network on ROKU, your content will have the opportunity to reach a wider audience and be part of a community of like-minded creators and enthusiasts. Together, we can create a space that celebrates the art of living well and sharing delightful experiences.
If you have any questions or need further information, please do not hesitate to contact us at karie@basilandsalt.com or fill out the contact form below. We look forward to receiving your submissions and welcoming you to the Basil & Salt ROKU family!
If you have questions or comments or if you are interested in sponsorship or advertising, please email karie@basilandsalt.tv or fill out the contact form below and/or read more here.