Basil & Salt Magazine Announces Launch of New Lifestyle Channel on ROKU

k engels

2 years ago

Crafting Lifestyle Visions: The Engels-Abbott Collaboration Ignites the Digital Stage

In an era where digital streaming platforms are redefining the way we consume media, a new venture is set to capture the imagination of lifestyle enthusiasts worldwide. The Basil & Salt Roku Channel emerges as a beacon of inspiration, inviting viewers into a world where the art of living is celebrated in all its forms. This new channel, an extension of the beloved Basil & Salt Magazine, promises to deliver a diverse array of programming that caters to the myriad interests of its audience, ranging from culinary arts to interior design, and from travel escapades to DIY projects.

At the heart of this innovative project is the collaboration between Karie Engels, the visionary founder of Basil & Salt Magazine, and Lee Abbott, the creative force behind Endorphin Films. Their partnership is not new; having previously collaborated, they bring a shared history of creative synergy and success to this venture. Engels’ expertise in curating content that tantalizes the senses, combined with Abbott’s cinematic prowess, sets the stage for a streaming service that is as engaging as it is educational.

Lee Abbott, reflecting on his connection to the brand, remarks, “As a former Food Network competitor and lifelong cook, I adore the look, feel, and brand of Basil and Salt.” This personal affinity for the magazine’s aesthetic and ethos further fuels the partnership’s ambition to transform the Roku platform into a haven for lifestyle aficionados.

Engels expresses her enthusiasm for the project, stating, “In anticipation of the channel’s launch and as our repertoire continues to expand, I am immensely excited about the dynamic content and distinguished talent that have partnered with us.” This sentiment is echoed by Abbott, who brings a wealth of experience from his work on culinary shows, documentaries, and feature films. Together, they aim to redefine the creation of networks, placing a significant emphasis on creative control and partnership with content creators.

Abbott sees the Roku channel as a golden opportunity for content creators, explaining, “With the Roku opportunity, we are going to have the chance to bring content providers additional exposure potentially in the millions of viewers. This of course in addition to their already robust Social Media footprints – but the key point is that they each promote each other. The Social Media promotes the Roku series which are monetized, and Roku drives television viewers back to the Social Media.”

The Roku platform offers an expansive reach, boasting over 80 million global active accounts and more than 100 billion hours of content streamed in 2023 alone. It’s a strategic choice for Basil & Salt, aiming to tap into an engaged and diverse audience eager for quality lifestyle content. The channel is not just about broadcasting shows; it’s about creating a community of passionate creators and viewers who share a love for the finer things in life.

Recognizing the potential for a wide variety of content, Basil & Salt is calling on creators who are ready to showcase their work on a dynamic platform. Whether it’s a comprehensive 25-minute show, a concise 10-15 minute segment, or even a brief 5-minute piece, there’s room for a wide spectrum of creativity. The partnership between Engels and Abbott is particularly focused on nurturing these creators, providing them with a platform to broadcast their passion projects to a broader audience.

Reflecting on the broader implications of this initiative, Abbott notes, “After over 30 years in television production, I can say this new development of independent streaming is incredibly exciting – and breaks the Gorilla grip of the limited gate keepers of Food Television.” This vision of breaking through traditional barriers to entry in the television industry underpins the channel’s mission.

The initiative also explores advertising opportunities and a revenue-sharing model that promises to benefit both the platform and the creators. “Our partnership ethos is centered around authenticity and value,” the Basil & Salt team explains. “It’s not merely about advertising; it’s about crafting content that genuinely resonates, provides real value, and entertains.”

Looking ahead, the future for the Basil & Salt Roku Channel holds no bounds. With plans to expand its programming and delve into new content areas, the channel is poised to become a staple for those who cherish the art of living well. Engels and Abbott’s collaboration symbolizes a commitment to quality, creativity, and community, promising to bring a fresh perspective to the world of lifestyle streaming.

As the channel prepares for its launch, the anticipation among the lifestyle community is palpable. With a dedication to inspiring, educating, and entertaining, the Basil & Salt Roku Channel is set to become a new destination for those who seek to enrich their lives with flavor, color, and joy.

The evolution of digital tools has ushered in an era where creative minds have unprecedented control over their content. It’s a time where the power to express oneself and the management of one’s creations firmly rest in the hands of the creators. This shift represents more than just technological advancement; it symbolizes a fundamental change in how we approach creativity, content dissemination, and career development. For the first time, individuals have the ability to steer their content, careers, and lives, transforming their passions into tangible success stories. We are witnessing a remarkable moment in history where barriers are being dismantled, and the landscape of content creation is being reimagined. It’s truly a revolutionary time for creators to flourish on their own terms.
-karie engels