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Welcome to Basil & Salt’s “The Insider’s Table,” where we take you behind the scenes with the visionary leaders who shape every facet of the lifestyle industries—from food and design to travel, wellness, and beyond. In weekly panel-style conversations, we pull back the curtain to uncover the real stories behind the individuals who are setting trends and defining the future of how we live, celebrate, and experience the world.
Each episode dives into the journeys of these experts, whether they’re crafting products, creating spaces, designing experiences, or pioneering new ways of thinking in their fields. We explore the everyday realities of their work—their successes, the challenges they’ve overcome, and the major shifts they’ve made in response to industry changes, including how the pandemic has impacted their strategies and innovations.
Join us as we talk to founders, creators, and influencers who are not only shaping industries like hospitality, wellness, beauty, and food but are also crafting the experiences that enrich our lives. From scaling businesses and adapting to new trends to pushing the boundaries of what’s possible, “The Insider’s Table” offers insightful conversations about the future of lifestyle.
Tune in for a behind-the-scenes look at what it takes to lead and innovate in a constantly evolving world. Discover the vision, grit, and creativity that drive today’s lifestyle pioneers and shape tomorrow’s trends.
Hetal Vasavada – Milk & Cardamom
Listen December 15th, 2025
Join us for an inspiring conversation with Hetal Vasavada, the brilliant mind behind Milk & Cardamom and a former MasterChef contestant. Hetal shares her journey from cooking in her tiny Bay Area kitchen to becoming a renowned baker, cookbook author, and content creator with over 125,000 Instagram followers. We explore the inspiration behind her acclaimed cookbook, her creative process in blending Indian flavors with Western desserts, and her exciting collaborations, including a partnership with Challenge Butter to support Cookies4Kids. Don’t miss this heartfelt and flavorful episode filled with culinary tips, stories, and insights from one of the most dynamic voices in the food world!
Hetal is the creative force behind the blog Milk & Cardamom and a former contestant on MasterChef Season 6. Residing in the Bay Area, she delights her husband and daughter with her culinary creations. Hetal has also authored the acclaimed cookbook “Milk & Cardamom,” which showcases her unique fusion of Indian flavors with Western desserts.
In addition to her culinary achievements, Hetal has collaborated with Challenge Butter to create engaging content for upcoming cookie swaps. This partnership supports the mission of Cookies4Kids in improving treatments for pediatric cancer. #Challengeforacure @cookies4kids @challengebutter
Non-Alcoholic Cocktails and Spirits
Listen December 06th, 2024
This episode delves into the growing world of non-alcoholic cocktails and spirits, a trend that’s redefining how people experience social drinking. We’ll discuss the innovations driving this movement, from craft mixers and botanical spirits to the emerging market of premium alcohol-free options, and explore how consumer demand is shaping the future of this rapidly growing sector.
Rebecca Styn, Ph.D.
Founder & CEO, Blind Tiger, Inc.
Rebecca Styn is the visionary behind Blind Tiger, an award-winning line of spirit-free and low-ABV beverages inspired by Prohibition-era craft cocktails. Launching during the 2020 pandemic, her innovative approach has earned Blind Tiger 33 awards and placement in over 1,200 locations nationwide. With a Ph.D. in leadership and 25+ years of experience in marketing and hospitality, Rebecca is a published writer and a dynamic force in the beverage industry.
H. Joseph Ehrmann
EVP of National Account Sales & Chief Mixology Officer, Fresh Victor
H. Joseph Ehrmann, known as H., is a pioneer in the beverage industry and the creative mind behind Fresh Victor’s premium cold-pressed juice mixers. With over three decades of experience, H. has redefined cocktail culture, from his San Francisco saloon, Elixir, to global consulting. As a WSET Spirits Level 3 specialist and certified cognac educator, H. champions sustainability and quality, making Fresh Victor a top choice for both professionals and home mixologists.
Listen November 8 – 2024
“Leading the Table: Women Driving Innovation in the Food Industry”
This panel discussion will feature dynamic women entrepreneurs who have carved a niche in the food industry, focusing on creating and selling food products, managing food businesses, and supplying to the restaurant industry. From innovative product development to navigating the supply chain and negotiating with restaurant buyers, these leaders will share insights into the challenges and triumphs they’ve faced in shaping the future of food.
The conversation will delve into best practices for scaling businesses, building strong restaurant partnerships
Listen here!
Lisa Postl Campbell, Founder and CEO of Mr. Frank’s Kitchen, bringing over 25 years of senior-level management experience in the food and beverage industry and two decades as an entrepreneur. As an accomplished chef and Creative Director, Lisa leads product development, research, and the brand’s strategic vision, positioning Mr. Frank’s Kitchen as a symbol of quality and customer excellence. mrfrankskitchen.com
Nissa Pierson, Nissa Pierson is a distinguished herb expert, cooking teacher, and accomplished recipe
developer who bridges the gap between food and agriculture. Through her platforms, MyHerbal-Roots.com and UnderTheMangoTree.CrespoOrganic.com, Nissa educates on sustainable and fair-trade produce, promoting farmer equity and consumer awareness. Her dedication to connecting people with the origins of their food makes her an advocate for sustainable practices and cultural appreciation. Myherbal-roots.com underthemangotree.crespoorganic.com
Michelle Mazzara, Michelle Mazzara is the CEO and Founder of Luvafoodie, a company known for clean-eating gourmet spices and more. With a decade of entrepreneurial experience, Michelle has successfully expanded her brand across grocery, specialty stores, and food service markets. As a TVchef and author, she combines her expertise in product development with a passion for health-conscious living, establishing Luvafoodie as a trusted name in the industry. luvafoodie.com
Sponsorships Available – Email karie@basilandsalt.com
Sponsorship Tiers for The Insider’s Table Podcast
For additional information please email karie@basilandsalt.com or use the included payment links securely through Square below:
1. Per Episode Sponsor – $250
- Benefits:
- Brand mention at the beginning and end of one episode.
- 15-second ad read by the host.
- Logo on episode-specific promotional materials.
2. Monthly Sponsor (4 Episodes) – $750
- Benefits:
- Sponsorship of all four episodes in a single month.
- 20-second ad read at the beginning of each episode.
- Social media mention on all Insider’s Table platforms for each weekly episode.
- Logo featured on all promotional material for that month.
Monthly Sponsor (4 or 5 Episodes) $750
3. Bi-Monthly Sponsor (2 Episodes per Month) – $500
- Benefits:
- Sponsorship of two bi-weekly episodes within a month.
- 20-second ad read in each episode.
- Two social media posts (one for each sponsored episode) tagging the sponsor.
- Logo on bi-monthly episode promotions.
Bi-Monthly Sponsor (2 Episodes per Month) – $500
4. Quarterly Sponsor (3 Months) – $900
- Benefits:
- Sponsorship of one episode per week for three months (12 episodes).
- 20-second mid-episode ad read in each episode.
- “Quarterly Sponsor” feature in the monthly newsletter.
- Logo on all quarterly promotional materials and in all social media posts.
Quarterly Sponsor (3 Months) – $900
5. Six-Month Sponsor – $1,100
- Benefits:
- Sponsorship of one episode per week for six months (24 episodes).
- 30-second ad read in each episode.
- “Featured Sponsor” spotlight in the monthly newsletter for six months.
- Branded segment in one episode per month.
- Logo prominently displayed on the website and promotional material.
Six-Month Sponsor – $1,100
6. Annual Sponsor – $1,900
- Benefits:
- Sponsorship of one episode per week for a full year (52 episodes).
- 30-second ad read in every episode, with a special quarterly feature episode.
- “Annual Sponsor” designation on the podcast website and in the monthly newsletter.
- Feature in quarterly press releases and across all social media channels.
- Full logo placement in the header of all promotional materials.
- Custom branded segment in one episode per month.
Annual Sponsor – $1,900
7. NEW! Per Episode Sponsor Mini – $75
- Brand mention at the beginning and end of one episode.
- Logo on episode-specific promotional materials.
Per Episode Sponsor Mini (1 Episode) $75
