The Shift to Product-First Strategies For a founder, the brand is intensely personal. It’s born from a moment of inspiration, forged through sleepless nights, and capitalized with personal risk. In the beginning, your story is the brand. It’s the human collateral you offer to investors, the magnet for your first hires, and the reason early … Continue reading From Personal Narrative to Brand Legacy: Knowing When and How to Shift the Spotlight