As Part of the Pure Growth Project, the Plant-Based Protein Brand is Also Partnering with Cooking Matters to Help Provide Easier Access to Fresh Food
SMITHFIELD, Va., April 14, 2021 — Pure Farmland™ believes that good things are grown from the ground up. That’s why the brand launched the Pure Growth Project in 2020 to support gardening in the community and at homes throughout the country. In 2021, Pure Farmland’s commitment to help gardens big and small continues on. Through financial support to neighborhood gardens and eligible food projects via its grant program and by way of its Grow a Meal, Share a Meal program with Cooking Matters, the brand aims to increase the availability of locally grown fruits and vegetables in communities everywhere.
As part of the brand’s pledge to keep “growing good” across America, Pure Farmland is kicking off year two of the Pure Growth Project grant program today on National Gardening Day. As a holiday that’s all about encouraging current and aspiring gardeners to pick up a shovel and begin a year of homegrown bounty, the day’s mission aligns with Pure Farmland’s quest to ensure gardens continue to flourish all season long, and beyond. Throughout the year, grants will be awarded to qualified community farms, gardens, and nonprofit organizations – particularly in urban areas where access to fresh produce and green space can be limited – through an open application process launching today and ending on June 15, 2021, subject to terms and conditions.
“At Pure Farmland, we’re constantly inspired by the organizations, communities, and individuals across the country who make it their life’s work to not only ensure that neighbors have access to fresh fruits and vegetables, but to protect these much-needed green spaces that are the source of connection and sustenance for so many,” said Erin Thacker, brand manager for Pure Farmland. “We are proud to continue the legacy of the Pure Growth Project to keep supporting those in our local communities who are creating change and continuing to sow good.”
In the initial year of the Pure Growth Project grant program, 167 applications were received from community gardens and farms across 31 states, and 50 organizations were carefully selected to receive grants, providing a total of $100,000 in financial support to nurture these unique neighborhood spaces. In 2021, in the spirit of continued growth, Pure Farmland has increased its financial commitment by 25%, providing $125,000 via grants in hopes of positively supporting as many community green spaces as possible.
The brand has also launched its Grow a Meal, Share a Meal program to motivate consumers to plant and grow their own gardens at home. Together with Big City Gardener Timothy Hammond, Pure Farmland created four easy-to-follow garden plans that produce fresh ingredients for dishes that pair well with its flavor-packed plant-based protein products, creating a satisfying, affordable and healthy meal that’s homegrown. Garden plans include Tex-Mex, Burger, Italian Dinner, and Breakfast.
Pure Farmland is encouraging consumers to download the plans and share their own garden photos at puregrowthproject.com. For every video watched, garden plan downloaded, or photo submitted with the brand tag @purefarmland through June 25, 2021, Pure Farmland will donate $5 to Cooking Matters, with a guaranteed minimum commitment of $75,000 and maximum of $100,000. Each donation will help to support Cooking Matters’ programs that teach parents and caregivers with limited food budgets how to shop for and cook healthy meals.
“We’re so grateful to be partnering with Pure Farmland during this critical time when so many families are struggling with hunger due to the pandemic,” said Leigh Ann Edwards Hall, Managing Director for Cooking Matters. “Together, we’re helping families access healthy, affordable food.”
To submit an application for the Pure Growth Project or to learn more about eligibility, guidelines, and the selection process, visit puregrowthproject.com.
Source: Smithfield Foods, Inc.