Founder Keith Stein, Director of Marketing Ben Rogul, and CEO Pankaj Gogia are behind the “Summer of Psychedelics” that is a new herbal supplement unlike anything else with its unique mood-boosting experience.
These independent thinkers and creative pioneers launched Psychedelic Water to offer a psychoactive, lightly carbonated fruit-forward blend that is a calming mood-enhancer that makes you feel good without messing you up, slowing you down, or leaving you hungover. Psychedelic Water works because of its one-of-a-kind blend developed by the team to find a legal, natural, delicious, and effective combination of ingredients.
Psychedelic Water is the world’s first legal psychedelic blend of kava root, damiana leaf, and green tea leaf extract for an experience like no other.
Stay for the Q & A below.
So what’s in it and what do these ingredients do?
· KAVA ROOT EXTRACT: As Fiji’s national drink, South Pacific islanders have been drinking kava root for generations. Known as a natural source of relaxation, people have used this herb to melt away stress, leaving you with only warm, happy feelings.
· DAMIANA LEAF EXTRACT: This wild shrub has a bit of a raunchy history. It was originally used as an aphrodisiac and thought to increase sexual arousal. Nowadays, it’s primarily used for stress and discomfort. No matter what you use it for – it’s good.
· GREEN TEA LEAF EXTRACT: This antioxidant-rich, fat-burning power leaf is universally recognized for its health benefits. Green tea also has caffeine, which we use to help balance the effects of kava – and we believe life is all about balance.
The folks at Psychedelic water sent basil & salt a case for tasting and it is a game changer. For relaxation, I am more apt to reach for a can of psychedelic water than I am for a glass of wine. What was it like? A suble mood-altering experience, meaning complete relaxation, with zero side effects or hangover. My new go-to flavor? Blackberry.
Basil: How did the idea for this arise and how did you decide to bring it to market?
Psychedelic: Our founder, Keith Stein, noticed the growing interest in psychedelics. However, he recognized that no one had figured out a way to commercialize a psychedelic product because everyone was focused on psylocibin, LSD, ketamine, and other still illegal substances. We wanted to create a legal, commercially available product that could bring a broader awareness to the masses and act as a lightning rod to be an industry leader in the space.
Basil: Were you concerned about push back?
Psychedelic: We actually encourage any pushback as it opens up a larger conversation and awareness into psychedelics.
Basil: I love the name. It’s so simple. Are you surprised with how fast this has taken off?
Psychedelic: We are humbled at the response from the market. We launched in February 2021 and in just a few months, we did over $1M in sales and we continue to see growth.
Basil: What’s your target market? (I’m 54, I love this product)
Psychedelic: Our demographic spans from 18-45 years old with an even split (50/50) of male and female. But, we do see the highest response with 20-24 year old’s.
Basil: I drank the water (I am 54), my son drank the water (he is 25) and we had completely different reactions. It affected him mildly, I had a “buzz”, euphoria and then complete relaxation, with zero side effects. Do you find that people use this as a replacement for alcohol?
Psychedelic: Absolutely. Our customers love being able to “take the edge off” and socialize with Psychedelic Water while still feeling great the next day. With so many applications for our product though, we also have customers who will have one before work or to get in a creative mindset before painting or producing music.
Basil: I work in front a computer screen all day long and unfortunately have frequent migraines. I took a couple ibuprofen, drank a glass of psychedelic water and when I hit that total relax mode, the headache was gone. Do you hear things like that from people who drink your water?
Psychedelic Water ended up going viral on TikTok with 8.7 million views on our hashtag #psychedelicwater and it’s primarily because a lot of our customers did a review saying how it helps them boost their mood. So yes, we hear quite a bit how it helped people in various capacities.
Basil: Natural medicinal practices are on the rise, as they should be, do you find that people turn to Kava, Damiana, green tea in your products to calm anxiety?
We do – which is tremendous to hear as we’re advocates in mental health.
Basil: …the best part? They taste great! How did you settle on the flavors and are there more on the horizon?
We spent over 6 months in formulation to get these flavors just right. Kava on its own is quite bitter which posed a challenge but we set out to overcome that without using sugar and keeping the product as natural as possible. We exceeded our expectations by also keeping it vegan, gluten-free, and GMO-free.
Yes! Next month we are very excited to be releasing a new flavor that we think will be an absolute crowd pleaser.
Basil: Do you have other products on the table that might be coming out soon?
Yes! As we’re always looking for new ways to be innovative and push the envelope, we are in the final stages of finalizing our daily microdosing product that will be focused on functionality to enhance our customers cognitive abilities.
Basil: I look forward to being able to purchase this on the shelf! When will you begin shipping to store around the country?
We just launched in some retailers across the country and hope to be in over few thousand stores by year end. Once we conquer America, we plan on world domination. But seriously, we plan on global expansion by next year and owning the psychedelic trademark gives us a real strategic advantage to do so.