Martha.com is a direct-to-consumer online platform that combines Martha’s beautifully designed products and carefully curated goods with dynamic and engaging content all in one place
Marquee Brands announces today the expansion of Martha.com, a new online platform that includes housewares, kitchen goods, garden essentials, apparel and more from the point of view of the original influencer herself, Martha Stewart. The site brings products to life with the guidance and solution orientation of Martha and her team. As Martha.com is adding more products and experiences every week, consumers can not only shop Martha’s line of beautifully designed products, but also Martha’s personal favorite curated products all in one place, with the mission to inspire people of all ages to make their homes and lives more beautiful, more functional, and more meaningful. Martha.com provides high-quality products at a value, with superior function and innovation, all while having a beautiful design that elevates the home. The online platform will be constantly updated to feature new products, experiences, how-to content, recipes, organizing and planning guides, and classes – all linked to the right tools for the task at hand.
Martha.com will also feature products and brands that are deemed “Good Things” which are an encapsulation of the three tenets of the Martha Stewart brand: function and innovation, quality at a value, and beauty.
Through a unique blend of Martha Stewart’s 30+ years of experience and best-in-class products, Martha.com aims to bring together everyday solutions for gardening, cooking, baking, collecting, decorating, organizing, celebrating, and more all from the woman who does it best.
“Martha.com is a culmination of my vision for decades. It’s a place to buy products I’ve designed, curated and collected to help get anyone’s home, garden and kitchen tasks done efficiently, beautifully, and purposefully,” says Martha Stewart. “Martha.com is a limitless source of inspiration, all in one place and this is just the beginning. Much more is on the way – new tools, new applications, new products, and new experiences. We are planning to launch new innovations every month for the foreseeable future.”
“With Martha.com, we are focused on using digital technology to extend and enhance the values that have built Martha Stewart into one of the most trusted brands in the world – bringing together a carefully connected set of Martha’s favorite products, lessons, and simple, practical advice,” said Neil Fiske, CEO of Marquee Brands. “The know how powering this site is more than 30 years in the making and now we’re shaping it to be even more useful and accessible through advanced technology. Martha has challenged us to re-invent digital commerce as she re-invented publishing — and that’s what we are going to do.”
Martha.com currently has product assortments in the following categories:
- Fashion: Outwear, Footwear
- Food & Wine: Fruit, Gourmet Gifts, Meat, Seafood, Wine
- Good Things
- Home: Indoor Plants, Kid’s Furniture, Rugs
- Kitchen & Dining: Bakeware, Cookware, Food Prep, Tableware, Barware
- Outdoor Living: Gardening, Grilling, Décor, Furniture, and Rugs
- Partners: Amazon, California Closets, Canopy CBD, Easy Spirit, Macy’s, Martha Stewart Kitchen, Martha Stewart & Marley Spoon, Martha Stewart Wine Co., Pretty Litter QVC, Sur La Table and Wayfair
Stay tuned! In the coming months, Martha.com will expand its product assortment into Kitchen & Dining, Food, Fashion, Bedding & Bath, Gardening, Pet Care and more. A robust Holiday Shop will also launch later in the year, which will include everything consumers need for holiday entertaining, decorating, gifting and more. We can’t wait!!