A ‘Light’ Journey Through History, Culture, and the Elegance of Good Manners
Etiquette, Good Manners… and Prosecco DOC
Not everyone may know that “Galateo overo de’ costumi,” a once-famous book and now a timeless guide to good manners, was written in 1558 by Monsignor Giovanni della Casa in the very lands where Prosecco is made. Specifically, it was crafted at the ancient Abbey of Nervesa della Battaglia near Treviso. Since the 16th century, this treatise has evolved, enriched by countless traditions and nuances that have helped shape Western culture.
A Matter of Good Manners
Over time, the word “galateo” has become synonymous with “etiquette,” a term derived from the Old French “estiquier/estiquer,” meaning “to affix” or “to attach.” With the diminutive suffix “-etta,” it came to signify a “little attached thing.” In the past, this referred to notices posted in European courts, outlining the strict rules of behavior. Today, this “little attached thing” also appears on bottles—like those of Prosecco DOC—serving as the wine’s identity card, a set of “rules” that define its uniqueness.
Revisiting Etiquette
More than 450 years have passed since “Galateo” was published, yet its principles still influence modern-day behavior and style. Consider these examples:
- A man in a queue lets an elderly lady go ahead of him.
- Two people shake hands with polite formality.
- A man says “May I?” before entering an office.
- A conductor greets the first violinist with respect.
- A nurse helps a patient to a seat in the waiting room and offers a glass of water.
- Someone listens intently to another’s words.
- In the theatre, audience members switch off their phones.
- A guest hands the hostess a box of candies.
- A young man pulls out a chair for his companion.
- A friend lifts a glass toward the birthday guest, toasting with Prosecco DOC.
A Toast to Good Manners
Whether it’s a family lunch, dinner with colleagues, a casual aperitif with friends, a romantic dinner, or a formal ceremony, these are moments we cherish, often punctuated with a toast of Prosecco DOC. The toast, a symbol of conviviality, comes with its own etiquette, especially in formal settings.
It’s the small gestures that speak volumes—from the selection of wine to the way we hold the glass, and even the words we choose. First, select a bottle of Prosecco DOC, then open it gently, avoiding the loud “pop.” When pouring, hold the glass by the stem. Once poured, offer a thoughtful wish to those around you. Avoid the playful “cin cin,” a phrase borrowed from the Chinese “ch’ing ch’ing,” meaning “please, please.” And resist the urge to clink glasses—too much noise. Instead, simply make eye contact with your fellow guests. It’s not just about appearances; it’s about respect and grace.
Etiquette: A Cinematic Celebration of a Lifestyle
Observing bon ton, being polite, and demonstrating good manners—this is what etiquette is all about. It’s a lifestyle passed down through the ages, and the Consorzio del Prosecco DOC has chosen to celebrate this heritage with a stunning video project directed by image philosopher Carlo Guttadauro. Etiquette is a visual tribute, showcasing moments, gestures, and exchanges, with Prosecco DOC at the center of it all. This project reminds us that “etiquette goes beyond the label”… and when the curtain falls, elegance and good manners remain, always accompanied by a fine glass of Prosecco DOC.
This post was created in partnership with PROSECCO DOC
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