TCBY and Mrs. Fields Unite To Offer – And Celebrate – The Sweetest Pair
Famous Brands, the parent company to TCBY™ and Mrs. Fields™, is bringing together its renowned brands in the first ever joint consumer offering. On February 20, 2014 – for a limited time – TCBY will feature Mrs. Fields Chocolate Chip Cookie and Peanut Butter Dream Bar flavored yogurts with Mrs. Fields Nibblers bite sized cookie toppings.
To celebrate the delectable pairing, TCBY will host an online contest to find America’s sweetest couple. From now until April 20, 2014, soon-to-be-betrothed couples can enter to win a Mrs. Fields and TCBY dessert bar at their upcoming wedding reception or engagement party. During the nine-week campaign, followers on TCBY’s Facebook page will participate in the unfolding courtship between cartoon yogurts and toppings while they are encouraged to submit for, or nominate, real-life sweetest couples.
Mrs. Fields, America’s most beloved cookie, and TCBY, the first and largest frozen yogurt brand, came under the same umbrella company in 2000. This is the first time the two brands are combining their talents with TCBY treats that showcase the harmonious pairing.
“It just made sense that these two brands come together with a unique product offering,” says Dustin Finkel, Vice President of Marketing & Strategy at Famous Brands International. “The TBCY and Mrs. Fields pairing offers the best of the fro-yo and cookie worlds. We look forward to celebrating the union – and sharing the love – with America’s sweethearts.”
The Sweetest Pair social media contest will begin on February 20, 2014, with the final couple to be announced on April 25, 2014. TCBY and Mrs. Fields will provide a delicious catered dessert bar to ensure a sweet experience for the couple and their guests.