In an artistic collaboration with illustrator Maddie Dai, the Scotch whisky unleashes an enchanting NFT providing access to exclusive, real-world experiences
Since its birth in 1879, The Glenrothes rewards those who choose to look beyond the ordinary. Today, the storied distillery meets contemporary curiosity with The Glenrothes 36-Year-Old Single Cask Scotch whisky. With only 168 bottles available, the rare, limited single malt includes a non-fungible token (NFT) designed by The New Yorker illustrator Maddie Dai, who has melded the iconic worlds of Scotland and New York City to extend the whisky experience beyond the bottle.
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Upon purchase of The Glenrothes 36-Year-Old, consumers will first experience the NFT artwork on the whisky’s packaging before receiving it in their digital wallets. Maddie Dai’s black and white etch – which pays homage to the iconic New Yorker style – transforms through unexpected moments where Scotland and New York come to life. A once-static image will surprise whisky lovers with subtle movements that reveal special elements found in Maddie’s art. Furthermore, Maddie’s monochrome sketch will be enhanced through strokes of color highlighting both the whisky and the two worlds that inspired its creation.
“The Glenrothes is a hidden gem among single malt Scotch whiskies, one with a storied background, prized by those who care to look beyond the norm and understand the rewards that can follow,” said Gregory Cozzolino, Marketing Director of Breakthrough Brands at Edrington. “Today’s release embodies the ethos of what it means to explore beyond what is expected and cherish a deeper perspective, by starting with a complex, beautifully balanced whisky, then inviting exploration of a bigger world that bridges The Glenrothes and New York City through the vessel of an NFT that our innovative founders undoubtedly would have embraced.”
The Glenrothes NFT will live on the forward-thinking Solana, one of the most sustainable blockchains in the market. The NFT experience not only compliments the value of the limited 36-year-old bottle of whisky, but offers a unique opportunity for purchasers to delve deeper into the story of The Glenrothes distillery. To further be immersed in The Glenrothes world, consumers will also have the opportunity to attend rare and exclusive real-life experiences in New York City and across the globe, including the potential to tour the distillery – which traditionally has been closed to visitors.
Like all Glenrothes Exclusive Single Cask releases, The Glenrothes 36-Year-Old aged patiently at the distillery’s on-site cooperage in a sherry-seasoned refill hogshead cask. The result is a delicate, balanced experience of orange zest and vanilla sweetness, light oak and gentle spice.
“This individual cask was identified years ago as something special. When it reached 36 years, the liquid was considered optimal in terms of its maturation and flavor development,” said Laura Rampling, Master Whisky Maker for The Glenrothes. “This wonderful liquid has all the typical fruity character of The Glenrothes as well as notes of fresh almonds which are often apparent in our older editions. There is also a unique fragrance to it, including hints of rose oil and gentle spice, which are a product of its aging in this particular cask.”
The Glenrothes 36-Year-Old 1978 Single Cask #3631 has an SRP of $3,600 and is available at select fine spirits retailers across the U.S. and online exclusively through ReserveBar.com. To look beyond, visit TheGlenrothes.com and join the #SpiritOfRothes at @theglenrothes.
The Glenrothes NFT will live on the forward-thinking Solana, one of the most sustainable blockchains in the market.Tweet
- Aroma: Ripe peaches, candied peel, sweet ground ginger, fresh almonds, and a hint of rose oil fragrance
- Taste: Tropical fruit and orange zest balanced with vanilla sweetness, light oak and gentle spice
- Finish: Richly sweet, fruity and gently fragrant
About The Glenrothes
The Glenrothes distillery has been making whisky quietly, and without compromise, since 1879. Its rich and rounded, award-winning single malt is crafted by a community of whisky makers in a hands-on, no-frills distillery in Rothes, Scotland, nestled and nurtured by the river Spey. Their craftspeople remain respectful of tradition, yet ever-curious about what could be – passion-driven with a penchant to Look Beyond.
From the mashing room to the stillhouse to Master Whisky Maker Laura Rampling, everyone who expertly contributes at the distillery supports the values – or “Four Corners” – that have guided The Glenrothes from its very beginnings.