Iconic Italian aperitif Campari returns for a second season in support of the 29th Annual SAG Awards, as the new Official Spirits Sponsor.
In honor of the upcoming SAG Awards on Sunday, February 26th, Campari celebrates by unveiling the Official Cocktail of the Award Show – the Campari Negroni Sbagliato Red-Carpet Edition for readers to mix up at home this award season. Crafted by Jessamine McLellan, Director of Campari Academy US, this specialty cocktail is a Hollywood twist on the classic Negroni Sbagliato that everyone’s been buzzing about. Elevated by substituting prosecco for champagne, the cocktail boasts a perfect 50/50 balance of sweet and dry vermouth alongside a touch of gold shimmer, worthy of the star-studded toasts at the SAG Awards.
Campari Negroni Sbagliato Red-Carpet Edition
Crafted by Jessamine McLellan, Director of Campari Academy US
- 1 ounce Campari
- .5-ounce 1757 Vermouth di Torino G.I. Rosso
- .5-ounce 1757 Vermouth di Torino G.I. Extra Dry
- 2.5 ounces Champagne Lallier R.018
- Gold Shimmer
- Stir the Campari and two vermouths over ice and strain into a champagne flute.
- Top with 2.5 oz. ice-cold champagne and serve in a champagne flute glass.
In addition to creating the Official Cocktail for the SAG Awards, Campari has also partnered with Cocktail Courier, the premiere one-stop-shop for cocktail kit deliveries, to create The Award Season Negroni Sbagliato kit available for those who are watching at home.
The Award Season Negroni Sbagliato –
Perfect for upcoming viewing parties with friends or family, the kit includes the following:
Makes 8-16 cocktails
- Carpano Antica Sweet Vermouth
- Cinzano Prosecco
- Sweet and Salty Gourmet Popcorn
- The Awards Season Campari Sbagliato Recipe Card
The Award Season Negroni Sbagliato cocktail kit is available for purchase through March 1 and retails for an SRP of $104.99 (pre tax/shipping). Cocktail Courier
Campari’s Connection to Cinema
Campari’s support of the SAG Awards is the latest example of the brand’s long-standing dedication to the world of cinema. As a patron of the arts, cinema, culture and creativity since the brand’s creation in 1860, Campari has continued to support creatives’ expression of Red Passion through collaborations with top film luminaries and talent, as well as partnerships with other industry-renowned awards shows and film festivals such as, New York Film Festival, Venice International Film Festival, Locarno Film Festival, Melbourne International Film Festival, The Austrian Viennale and Costume Designers Guild Awards and Screen Actors Guild Awards.