Experience L0VE.L0VE Live at the US Open with Heineken 0.0

Enter for a Chance to Win Limited-Edition Cans, US Open Tickets, and More – No Purchase Necessary!

Heineken, the leader in zero alcohol beer, announced yesterday that it will be transforming its category-leading Heineken 0.0 in honor of the 0-0 tennis score, celebrating moderation at one of tennis’ most iconic events, the US Open. The campaign, aptly titled “L0VE.L0VE,” will turn Heineken 0.0 into a visual badge for a limited run, symbolizing the brand’s love for both moderation and racket sports. This initiative is not just a nod to the tennis term “love,” which refers to a score of zero, but also a metaphor for the growing appeal of non-alcoholic beer – because with a 0.0 start, anything is possible. Throughout the tournament, from Aug. 19 – Sept. 8, the limited edition L0VE.L0VE Heineken 0.0 packaging will be available exclusively at the US Open to celebrate the start of every match and the endless possibilities that come with enjoying a zero-alcohol brew.

As a brand committed to responsible consumption, Heineken 0.0 was one of the pioneers in the alcohol-free space, launching globally in 2017 and in the U.S. in 2019. Heineken understands that there are many reasons why people might choose not to drink alcohol, which is why it’s thrilled to bring L0VE.L0VE to the US Open, reminding fans they always have a choice. The product contains zero alcohol while maintaining the same great taste and ingredients as Heineken® Original. Whether you’re playing a casual game with friends or watching the world’s best, with Heineken® 0.0, you can now enjoy a beer anytime, anywhere.

“Heineken looks for partnerships, not sponsorships, and has proudly partnered with the US Open for over three decades. We’re excited to reimagine and elevate this year’s experience through L0VE.L0VE with Heineken 0.0,” stated HEINEKEN USA Chief Marketing Officer, Jonnie Cahill. “Our goal is to bring people together to enjoy tennis, so we’re eager to show tennis fans and beyond that moderation is cool, and that whether or not they’re choosing to drink alcohol, Heineken has a brew for everyone.”

Heineken is passionate about serving fans both on and off the court with premium sips and experiences. To celebrate the launch of L0VE.L0VE, the brand is teaming up with well-known tennis couple Taylor Fritz and Morgan Riddle.

“We’re both thrilled to partner with Heineken 0.0 for the US Open. As we travel together for the ATP Tour, it’s important for us to find that balance between intense training and downtime. Having an alcohol-free option like Heineken 0.0 is a perfect match for our lifestyle. It’s become our go-to for enjoying a great brew without compromising on taste, no matter where we are. Tennis is a huge part of our lives, and partnering with a brand that shares our passion for the sport and moderation makes this collaboration even more meaningful. We can’t wait to experience Heineken L0VE.L0VE at the US Open with fans and show that it’s always possible to enjoy responsibly, on or off the court,” said Taylor Fritz and Morgan Riddle.

Heineken will also be offering an exciting opportunity for lucky fans across the country to experience L0VE.L0VE live at the US Open. By visiting https://www.heineken.com/us/en/promos/lovelove on 8/14, consumers who are 21 or older can enter for a chance to win limited-edition Heineken 0.0 cans, two tickets to a US Open match, and more. No purchase is necessary to enter or win.

From the Heineken Bar to the Heineken Red Star Patio Cafe, Heineken offers tennis fans the chance to relax and enjoy a refreshing beverage throughout the US Open. Alongside the limited-edition Heineken 0.0 L0VE.L0VE packaging, Heineken® Silver, a world-class light beer with low calories and carbs, will be available exclusively on tap for the first time at the US Open—a perfect choice for those seeking a crisp and refreshing light beer option. Additionally, for the first time during US Open Fan Week, Heineken Silver draught will be available for sampling to select NYC consumers, while supplies last.

No matter how or where you enjoy Heineken® during the US Open, drinkers always have a choice in how they participate in the social occasion, thanks to the variety of Heineken® Original, Heineken® Silver, and Heineken® 0.0. For fans enjoying the tournament from home, the full Heineken portfolio is available at retailers nationwide. To catch all the Heineken 2024 US Open highlights, follow @Heineken_US on Instagram or @HeinekenUSA on Facebook.