Food Network makes the most of the Google Assistance’s new features.
Thinking out loud about what you want to eat just became a lot more efficient when you’re on the go. Following the successful launch of Food Network’s action for the Google Assistant on Google Home devices, Scripps Lifestyle Studios is continuing to evolve Food Network’s experience to provide even better recipe inspiration thanks to the new features for the Google Assistant.
Food Network will take advantage of the new added visual and interactive options to make it faster and more fun experience. Simply say “Ok Google, talk to Food Network,” ask for a recipe by keyword or ingredient, and you will see and hear the responses from Food Network on the Google Assistant on your mobile device. Scrolling recipe carousels and preview cards make it easy to figure out what you’re in the mood for, with photos, descriptions, ingredients and ratings at your fingertips. Options to see more recipes will pop up beneath the image carousels for a quick way to keep the conversation going when you’re on the move. Once you have found the perfect dish, you can then click through to FoodNetwork.com and start cooking.
“With the Google Assistant’s added visual and mobile component, Food Network’s trusted recipes will be even easier to find and share by the hundreds of millions of mobile phone users,” said Liesel Kipp, vice president of product management for Scripps Lifestyle Studios, which handles Food Network’s digital ventures.
Launched in December 2015, Scripps Lifestyle Studios’ Food Network action has been helping users interact with their favorite Food Network programs, find out what recipes are being cooked in the episodes they are watching, find out the programming schedule, and find a specific recipe by keyword, ingredient, show, or course. All recipes are housed on FoodNetwork.com and are curated by professionally-trained chefs, Food Network staff, and network personalities.
Content by Rachel Lodi