The Daily “Did You Know?” – A Basil & Salt Quick Bite

McEvoy Ranch, Petaluma Purveyor of World-Class Extra Virgin Olive Oil, Launches Ginger Turmeric Olive Oil – This tiny lot of estate-produced Agrumato olive oil is like nothing else in its category and packed with health benefits and fresh flavor

McEvoy Ranch Estate-Produced Ginger Turmeric Olive Oil

Today, McEvoy Ranch announces the launch of their inaugural estate-produced Ginger Turmeric Olive Oil ($20). Their Ginger Turmeric Olive Oil boasts powerful health benefits and phenomenal flavor. The oil was milled using the Agrumato method and features turmeric and locally-grown ginger combined with our organic, estate-grown olives. Intensely bright and extremely fresh, this oil’s balanced flavors produce a spicy, earthy, triple-health tonic. Tiny batch and uniquely McEvoy, this is the golden unicorn of their collection. Ginger Turmeric Olive Oil is available exclusively at McEvoyRanch.com and in person at McEvoy Ranch (5935 Red Hill Rd, Petaluma, CA 94952).

McEvoy Ranch
For over 30 years, McEvoy Ranch has been making the highest quality, award-winning, estate olive oils, small lot wines, and culinary products. Located 30 miles north of the Golden Gate Bridge in the rolling hills of Petaluma, McEvoy Ranch is a 550-acre working, organic ranch, committed to good land stewardship and sustainable farming practices. An oasis in its own right, the Ranch is home to 57 acres of Tuscan olive trees nestled amongst natural ponds, hiking trails, coastal fog, and native wildlife. Visit us to experience the extraordinary beauty and serenity for yourself.


Real-World 6G Predictions are Here; The Next “G” Levels Up – Mobile Data Traffic to rise by factor of 170 over the next 14 years

 Mobile Experts has released one of their popular Expert INSIGHTs, this time covering Predicted Profiles for 6G Traffic.

The report answers the question, “how long will mobile data growth continue at 40-50% per year?” and provides a peek at probable scenarios for 6G.

“We see the number of users at all levels rising over the next 15 years, as well as data usage per user. Increase in video and other rich formats will drive massive demand for quick, abundant data—but, how quick, and how abundant? This report provides answers, and maps out the data mountain the industry must climb to maintain growth,” commented Chief Analyst Joe Madden.

Real-World 6G Predictions are Here; The Next “G” Levels Up

As new VR and other rich media formats mature, Mobile Experts foresees an increase in data intensity. No counter-force is pushing the consumer to reduce their data consumption today, making a factor of 100x growth in data consumption not only reasonable but realistic.

“Today’s mix of fixed and mobile data will continue to migrate onto mobile devices for the next 15 years due to a combination of technology availability and human factors,” commented Chief Analyst Joe Madden. “People want convenience; now that the cost of mobile broadband is close enough to the cost of fixed broadband, many users don’t perceive a cost difference, and will drop their fixed connection in favor of a mobile-only strategy.”

One key issue addressed by this report is the rise of indoor data usage, and the ability for mobile networks to service high levels of capacity from outdoor infrastructure. Millimeter wave and Terahertz (THz) networks are expected in 6G, but a fundamental issue with indoor penetration will create a business-model issue related to deployment of indoor infrastructure. This report evaluates the level of indoor data, the use of Cognitive Radio (CR) techniques to utilize shared low-band spectrum, and applicability of mm-wave and THz spectrum.

For more about this report, click here.


Passion Tree Hard Seltzers is Making Unprecedented Movement in The Hard Seltzer Space – Out with the old and in with “The People’s Seltzer”

Passion Tree Hard Seltzers is committed to developing the perfect hard seltzer that’s crafted to be lightly carbonated, 5.5% ABV, gluten-free, and infused with 100% exotic all-natural fruit flavors from around the world.  Passion Tree has a goal to make a positive impact on planet earth by planting 50,000,000 million trees worldwide, so we made a promise to plant one tree for every case of Passion Tree Hard Seltzer sold.

Passion Tree has been dominating the San Diego market since their launch in June 2021. This weekend they will be available in over 12 Ralph’s locations and expected to be available in 20 Ralph’s locations by mid-August covering all of San Diego and up to the Carlsbad area.

Passion Tree Hard Seltzer

Passion Tree Hard Seltzers is just surpassing the market goals in their first 7 weeks and are continuing to knock them out of the park. This is an unprecedented movement by a brand-new company that is led by local consumer demand and heavy direct marketing techniques that have gotten the community behind the brand and the sales are here as proof. By the way they are San Diego based & brewed locally.

Here is that proof:

  • 7 weeks after Passion Tree Hard Seltzers initial launch in San Diego the brand got the approval for placement at Ralph’s the largest grocery chain in Southern California.
  • 24 hours after placement the product completely sold out at all Ralph’s and retail locations, incredible feat for any big brand let alone lead by 3 young 25-year-old co-founders
  • July 4th weekend Passion Tree out sold the top selling SKU’s of White Claw® & Truly® by a wide margin at multiple Ralph’s locations.

Fourth of July weekend is one high in sales for alcohol companies, especially hard seltzers. Here are some spectacular numbers around San Diego for Passions Tree’s Holiday sales (if they had more cases, they would have sold out of more at each location by each only had a certain amount):

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