Ian Somerhalder’s and Paul Wesley’s Brother’s Bond Bourbon is now available for sale online, at national and regional chains, and many independent retailers in 17 states including: Arizona, California, District of Columbia, Florida, Georgia, Illinois, Indiana, Louisiana, Michigan, New Jersey, New York, Ohio, Texas, Washington, and Wisconsin.
The brand name is a nod to their on-screen characters, “The Salvatore Brothers” from CW’s “The Vampire Diaries,” their shared love for great bourbon, and a reflection of the sense of brotherhood they have formed over the years. From the bourbon liquid development to the brand identity, packaging, marketing and advertising, Ian and Paul have been pivotal in every step of producing the bourbon.
Brother’s Bond had the most successful pre-sale launch in the history of Reserve Bar (highest velocity of sales in a 24hr period) following pre-sales last fall and again in January. Brand momentum and excitement have surpassed all expectations and early indicators point to the bourbon being the fastest-selling super-premium bourbon in the USA. In the first 60 days of the launch, over 40,000 cases have shipped. The brand has already accumulated over 1.4 million followers on their official Instagram page (@brothersbondbourbon).
“Our characters bonded on-screen over bourbon and so it made sense that we would do the same off-camera. Never could we have imagined that our creation would come this far and help establish new bonds as well as strengthen old ones. We are so proud of the success of our initial release and are excited to say that this is just the beginning,” said Ian and Paul.
“The positive consumer response has exceeded our expectations,” says Vincent Hanna, CEO. “Everywhere we go people are lining up to buy a bottle, two or three and this is magical. When you see your strategy come to life in such an authentic way, it really gives our whole team the drive to know we are doing something very special.”
Brother’s Bond Bourbon is elegant and exceptionally smooth, complex, and balanced with a touch of sweetness and spice. The four-grain, high rye bourbon is 65% corn, 22% rye with the percentage of wheat and barley kept a secret. Aged for a minimum of four years in virgin American oak barrels, the barrel staves with #4 char and the barrel heads with #2 char.
Product description: Hand-selected and rooted in the desire to create the perfect bourbon, Brother’s Bond Bourbon features aromas of baked banana bread, jammy ripe fruit with walnuts and orange honey, and tastes of rich dried fruit and honey sweetness accompanied by hints of black tea and warm rye spice. The toasted cereal grains are rounded out with notes of honeysuckle and the finish of fresh-cut oak is energetic and smooth with perfectly balanced warm spice.
Bottle sizes available: 750ml
Suggested retail price: 39.99
It’s Time to Bond with Brother’s Bond Bourbon. Drink Responsibly.