First Major Campaign for the Brand in the US Launches this Summer
Here at basil & salt we love all things beverage and culinary and when we spy imagery consistent with our theme, we love to share. Cocktail recipe below. Enjoy!
BOMBAY SAPPHIRE Gin®, the world’s leading premium gin brand by volume and value, announces the debut of its first campaign film dedicated to the BOMBAY & Tonic cocktail. Titled “Senses Stirred”, the film was brought to life by renowned director Alan Masferrer and shows viewers that the perfect gin and tonic goes far beyond being a cocktail – it is an experience for the senses. All five senses are awakened, manifesting the bright, fresh, botanical flavor profile of the heralded, vapor-infused London Dry Gin from BOMBAY SAPPHIRE combined with the precise balance of premium tonic water. From the clink of the ice cubes swirling in a prismatic dance, to the botanical garden enveloped in vapor at sunset, and buoyant balloons rising to burst with botanicals, each element of BOMBAY SAPPHIRE and its iconic serve, the BOMBAY & Tonic, is represented metaphorically through a collage of visually arresting, larger-than-life artistic installations.
As Director Alan Masferrar explains, “I have a particular affinity for the BOMBAY & Tonic as it was the drink my parents met over, so I was definitely excited to collaborate with BOMBAY SAPPHIRE on this campaign to illustrate this story of the ultimate sensory drink experience through our metaphorical installations of the bubbles, vapor mist, sparkling ice cube, citrus and botanical ingredients.”
For more information on BOMBAY SAPPHIRE and products please visit www.BombaySapphire.com. See cocktail recipe below.
G&Pea Cocktail courtesy BombaySapphire.com
- 25ml Bombay Sapphire
- 10ml St Germain Elderflower Liqueur
- 100ml Fever-Tree Elderflower Tonic (chilled & freshly opened)
- 1 heaped tablespoon of frozen garden peas
- 3 large watercress sprigs
- Large balloon or Burgundy red wine glass
- Measuring device
- Bottle opener for the tonic water
- Add the frozen peas & 2 sprigs of watercress to a balloon glass
- Pour in the Bombay Sapphire & the elderflower liqueur
- Swirl well to infuse
- Fill the glass with cubed ice then top with elderflower tonic
- Gently fold/stir to mix then garnish with the third sprig of watercress
Watercress works really well with Bombay Sapphire because it amplifies the gentle spicy tones of our gin, but don’t let this limit you. Why not try adding rocket salad, micro cress, long peels of carrot, even thinly sliced yellow, orange or red pepper make an amazing, colorful flavor combination.