Tag Archives: international travel

Guggenheim Abu Dhabi Set For Completion By 2025 

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has announced that the Guggenheim Abu Dhabi is on track for 2025 completion.


Set to be part of a thriving community of cultural institutions in Abu Dhabi, Guggenheim Abu Dhabi is the latest installment in the Solomon R. Guggenheim Foundation’s international constellation of museums. Guggenheim Abu Dhabi will be the region’s pre-eminent museum dedicated to global modern and contemporary art and programming.

Guggenheim Abu Dhabi will foster cultural exchange with a mission to contribute to and stimulate expansive perspectives on the history of art. Presenting a global collection with a specific focus on West Asia, North Africa, and South Asia (WANASA), Guggenheim Abu Dhabi fosters a deeper understanding of how different art perspectives have shaped the interconnected histories and cultures of our time. With both Emirati and regional experts playing a key role in the development of the museum’s collection and programs, Guggenheim Abu Dhabi will provide a first-of-its-kind platform for artists from the UAE and the Gulf, the WANASA region and the world to create commissioned works and engage with global audiences.

H.E. Mohamed Khalifa Al Mubarak, Chairman of DCT Abu Dhabi, said: “Guggenheim Abu Dhabi advances Abu Dhabi’s position as a dynamic center for arts and culture. The region’s pre-eminent museum of global modern and contemporary art, Guggenheim Abu Dhabi will present an equitable platform for art from all over the world. The museum will also play a civic role through its mission to spark wider interest in global modern and contemporary art, fostering diversity and inclusion in a meaningful cultural exchange. As we move forward with our plans, it is crucial to recognize the impact of this museum in realizing our vision for the Emirate’s culture and creative industries. Investing in these industries is pivotal to the economic development of our Emirate, and to our contribution to the global art world. Guggenheim Abu Dhabi, along with other cultural institutions such as Louvre Abu Dhabi and Zayed National Museum, will undoubtedly contribute significantly to a thriving creative scene.”

GUGGENHEIM ABU DHABI SET FOR COMPLETION BY 2025

Guggenheim Abu Dhabi is being established and developed by DCT Abu Dhabi in collaboration with the Solomon R. Guggenheim Foundation. The museum is set to be the largest and most expansive of the Solomon R. Guggenheim Foundation’s constellation of museums, which includes the Guggenheim Museum in New York designed by Frank Lloyd Wright, the Guggenheim Bilbao designed by Pritzker Prize-winning architect Frank Gehry, and the Peggy Guggenheim Collection housed in the Palazzo Venier dei Leoni in Venice.

Richard Armstrong, Director, Solomon R. Guggenheim Museum and Foundation stated: “Today’s announcement represents a significant milestone in the realization of the Guggenheim Abu Dhabi, a landmark new museum. The Guggenheim Abu Dhabi, housed in Frank Gehry’s distinctive building, will be home to an expansive and evolving collection of artworks that advance multiple perspectives on the global histories of modern and contemporary art, with a particular focus on art from West Asia, North Africa, and South Asia. Abu Dhabi is a vibrant and diverse cultural center with a global outlook and rapidly growing creative economy, making it the ideal location for a new international museum. We are grateful to the Department of Culture and Tourism – Abu Dhabi, our partners in this bold collaboration. It is with great enthusiasm that we look forward to sharing the museum’s collection, programming, and building with the public at the future Guggenheim Abu Dhabi.”

Frank Gehry, commented: “It is truly thrilling to see this project enter into this new phase. I am immensely proud to work closely with our partners, DCT Abu Dhabi and the Solomon R. Guggenheim Foundation, to create a home for their ground-breaking cultural program. I hope that this building is embraced by the people of the UAE and that this work will endure as a landmark for the country for many years to come.”

As part of Guggenheim Abu Dhabi’s commitment to support artists in the region, the museum has been curating and delivering engaging public programming for its audiences since its inception. This includes three exhibitions held in Abu Dhabi featuring select works from the Guggenheim Abu Dhabi collection in a bid to represent the future museum’s curatorial vision. In addition, the museum organized a dynamic public program highlighting contemporary artists from around the world. Most recently, the museum launched its ‘Spotlight’ video series on the Abu Dhabi Culture social media platforms, which explores a selection of Guggenheim Abu Dhabi works on loan across the world.

Located in the heart of the Saadiyat Cultural District, the museum will be an architectural landmark inspired by the vernacular architecture of the UAE and the region. Guggenheim Abu Dhabi will be a part of Abu Dhabi’s growing network of cultural institutions, including Louvre Abu Dhabi, New York University, Manarat Al Saadiyat and the Cultural Foundation. Upcoming cultural institutions set to join the Saadiyat Cultural District include Zayed National Museum dedicated to celebrating the life and achievements of the Founding Father of the UAE, the late Sheikh Zayed bin Sultan Al Nahyan, and the Abrahamic Family House, a multi-faith place of worship. 

Bowmore® Single Malt Scotch Whisky introduces Designed by Aston Martin collection

Bowmore® Islay Single Malt Scotch Whisky has unveiled the first range of its Designed by Aston Martin limited-edition collections exclusively in Global Travel Retail.

The launch signifies the coming together of Bowmore’s GTR whiskies with the design team at Aston Martin to create a striking bottle and pack design, giving the existing range a stylish and eye-catching new look.

Part of an annually released collection, Aston Martin’s design experts showcased the distinctive character of the existing Bowmore 10, 15 and 18-Year-Old single malts, and paid homage to iconic cars from the prestigious brand’s history.

The Bowmore 10 Years Old is paired with the game-changing Aston Martin factory team car, the LM10, which first raced at Le Mans in 1932. Clearly expressing a bold and confident style, these two creations encapsulate exceptional technical prowess as the whisky boldly fuses spice with signature smoke flavours.

Bowmore® Single Malt Scotch Whisky introduces the Designed by Aston Martin collection

Inspired by the iconic Aston Martin Atom, the beautifully refined Bowmore 15 Years Old captures a definitive moment in time and pays homage to the craftsmen’s creative flair and passion. The whisky crafted from exquisite first fill bourbon casks and hogsheads reveals a refreshingly uplifting and stylish character.

Performance and exceptional attention to detail is what unites the Aston Martin DB Mk III and Bowmore 18 Years Old. The high performing single malt is rare and dignified from time spent in the finest Oloroso and Pedro Ximénez casks.

Manuel Gonzalez, Brand Director for Global Travel Retail, said: “Our partnership with Aston Martin is a further example of how we are investing in the premiumisation of our GTR portfolio through a combination of exciting innovations and special limited editions. The Designed by Aston Martin collection continues to highlight the ambition that we have for the Bowmore brand and provides our clients with new concepts with strong consumer appeal, alongside vital growth opportunities.”

The first range from the Designed By Aston Martin series exclusive to Global Travel Retail goes on sale from August 2021. The Bowmore 10 Years Old is available for $59 RRP, the Bowmore 15 Years Old is available for $80 RRP and the Bowmore 18 Years Old is available for $121 RRP.

The limited-edition bottle and packaging design will be available in Duty Free worldwide, with activations in key airport locations including London Heathrow, Frankfurt, Hainan, Istanbul and Taiwan.

Anticipating a huge surge in post-vaccination travel, Expedia announces new direction in brand positioning

SEATTLE, April 19, 2021– Building on its 25 years as one of the world’s leading full-service travel companies, today, Expedia Brand announces a new direction as the world prepares for the return of travel demand. Launching a new global positioning grounded in the understanding that who you travel with matters, today marks the beginning of Expedia’s journey in becoming the ultimate travel companion, helping travelers every step of the way.

Expedia’s renewed commitment to travelers comes on the heels of what has arguably been one of the toughest years for the travel industry as a result of the COVID-19 pandemic. After months of conducting deep customer research to understand and address critical traveler pain points, the new positioning marks a pivotal moment for the brand as it looks to overhaul its business to better cater to travelers who value maximizing their time and want to get the most out of their overall travel experience. From an updated look and feel to enhanced product offerings, Expedia is looking to double down on efforts to deliver on travelers’ evolving wants and needs in a post-pandemic world.

“For the past 25 years, we’ve been focused on volume and transactions as our way of growing our business. What we’ve found however, over the past year, is that our customers want more from a travel company. They want a trusted partner who is there with them every step of the way, supporting them to ensure they get the most out of their trips,” said Shiv Singh, Senior Vice President and General Manager, Expedia Brand.

“Like many travel brands, COVID-19 has forced us all to look inwards and reflect on who we are as a brand and what that means to our consumers. It became clear to us that in order for our travelers to have an amazing trip, it matters who they travel with, and we need to understand the important role we play in being that partner,” said Singh. “As travelers adjust to the new norms post-COVID, we must adjust as well, and this is just the first chapter in a multi-year journey to really deliver against our mission of being a brand that is there for travelers from start to finish.”

FRESH LOOK AND EXPERIENCE
At the heart of the rebrand is a refresh of Expedia’s platform experience across its award-winning mobile app and more than 70 websites. The new home screens reflect a clear and simple layout, with product features that will empower travelers to build a complete trip that suits their needs and interests, bringing together multiple trip elements seamlessly. Along with the ability to purchase flights, lodging, cars, activities and more on a single platform, Expedia introduces a series of updates aligned to its brand vision of being the ultimate travel companion:

1.  Everything in one place:

  • A new itinerary experience now allows travelers to see all the details of their trip in one place, be it on the mobile app or web, saving time and making future travel planning convenient for those who recognize the value in booking all of their travel elements on a single platform.
  • Available now on the Expedia mobile app, travelers have the ability to pick up where they left off with a ‘keep planning’ feature that plays back recent searches as well as recent bookings to help travelers build a complete trip.
  • Expedia will soon be launching a new package offering that will provide ‘pre-bundled products’ (flights + accommodation + activities) with upfront total pricing, reducing the stress of sifting through thousands of options while still allowing for easy customization such as adding or removing travel components.

2.  Support from start to finish:

  • Today marks the beginning of a new journey for the evolution of the insurance offering at Expedia, which will evolve over the coming months with a vision to unlock an industry-leading customer experience. Over the course of the year, Expedia will simplify the insurance experience including translating the policy wording into easy-to-digest content, improving the process of submitting claims through clear steps on documents required as well as the status and next steps once a claim is submitted. It also means enhancing coverage, adding broader functionality and delivering value in real-time by monitoring the events of a user’s trip journey for claim eligibility.
  • Expedia will also continue to invest in its virtual agent platform. Through the ‘one-click cancel’ function, travelers can cancel their entire trip or ask the virtual agent questions about their itinerary, including viewing the health and hygiene information for a particular hotel for fast resolution and no wait times.
  • To help travelers discover and experience more of the destination, travelers can now see the popular activities near their accommodation on the accommodation details page. The activities will be available post-booking and in-trip to help travelers easily identify ways to continue maximizing their trip.

3.  Getting the most out of every trip:

  • Today Expedia announces that its Expedia Rewards program will be simplified by merging with the existing account setup process, allowing 25 million travelers who were not already enrolled in Expedia’s loyalty program to start earning points on travel experiences the next time they log in. Expedia will be introducing additional benefits to the Expedia Rewards loyalty program over the course of the year making it easier for travelers to understand how they can earn and use points while providing a richer program offering.
  • In an effort to help travelers find the right flight and fare type to deliver the best travel experience that suits their needs, Expedia recently embarked on a new flight shopping experience to provide travelers with a clear view of their flight options so they can make informed choices. Whether it’s knowing if a carry-on bag is allowed or seat selection is available, these small details are incredibly important to travelers and a clear opportunity for Expedia to help customers find the best flight experience.
  • Expedia recently launched the ability to shop by lodging amenities – a first for the travel industry. Previously, many of the features included in each room rate were bundled such as parking or a complimentary breakfast, making it difficult for travelers to compare and fully understand what they were getting in their booking. Travelers can now shop with confidence as Expedia explicitly calls out the difference in pricing for amenities to take the guesswork out of what’s included in a displayed rate.

REIMAGINING TRAVEL
Alongside platform enhancements, Expedia will be unveiling its new global creative across multiple touchpoints supported by the brand’s largest marketing spend in more than five years. Using a singular creative platform and a new tagline “It matters who you travel with” travelers will see the idea of Expedia as the ultimate travel companion come through in unique ways across various channels, creating a cohesive message that will resonate as people start traveling again.

A new approach for 2021, the U.S. film creative will feature American actor, writer, director and producer, Rashida Jones, and the U.K. and European spots will feature English actor Naomie Harris. Both will serve as perfect representations of Expedia’s new brand attributes – intuitive, travel-savvy and positive.

Using relatable and empowering individuals such as Jones and Harris, the global creative puts companionship at the core of its narrative. Through the creative’s brilliant scripting and song-writing, Jones and Harris will engage with travelers to deliver inspiration and support in an upbeat and uplifting way. The result is an anthem spot that highlights the importance of being an empowering travel companion for all.

“Our new brand positioning acts as a promise to the traveler who wants to be engaged by possibilities, but now more than ever needs to feel supported throughout their journey. We know that people want to get back to travel, we want them to feel confident in the travel experience they can have with Expedia.” concludes Singh. 

View the new creative here, and follow Expedia on InstagramFacebookTwitter and YouTube for campaign updates and behind-the-scenes videos from its latest creative.

SOURCE Expedia.com